in business and life



Our mission is to make University tennis a fun and engaging activity, while implementing innovative coaching and business principles. Through our work, we hope to provide University students with affordable and ample opportunities to learn and play tennis through social and competitive pathways.
University Tennis Academy

Our Business Framework

We look at tennis coaching as a multi-dimensional business, with an overarching goal of improving the game of tennis. Our work with Universities falls into three broad catagories that we provide value in:

This is the story of a grandson who would visit his grandfather’s farm every year. One particular visit to the farm, the boy’s grandfather was preparing to plant a few types of trees that he didn’t already have on his farm. They both went to the local nursery to pick what trees they would plant.

When they got home, the grandfather asked “If I plant one of these trees inside and plant one outside, which do you think will be the greatest?”

“I think the one inside will grow the biggest,” answered the grandson, “because it won’t have to deal with the cold winters, the wind, and the burning sun. It will face fewer hard things.”

The grandfather took one of the trees and planted it indoors, and he planted the other outside.

For several years, the grandfather tended to both plants. It wasn’t until the third year that the boy asked about the trees, having remembered the experiment. The old man took the boy to the trees they had planted. “Which of the two trees do you think is greater?” asked the grandfather.

The boy answered, “The outside one, of course. But I don’t know why. It had to deal with so much more than the tree inside.”

“That is true,” the grandfather said with a warm smile. “However, because the outside tree had to deal with so much more, it grew stronger and faster.

The old wise man then taught his grandson something he would never forget. “Learning works the same way, my boy. If you choose to do nothing, you will grow very little and will begin to whither, just as this indoor tree has. If you choose to always take the path of least resistance, you will always be mediocre and average. You will only reach your full potential by purposely choosing to do the hard things, even when you don’t feel like it-that’s called discipline. This outdoor tree needed the hard things to become great.”


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